Double Duty: Mystery Guest & Competitive Research for Business Growth

Mystery Guest Shopping

Are you in the customer-facing sector, such as the catering, retail or event industry, and would you like to know how your customer interaction really works? At INTERCROSS we have experts with years of experience who can provide insight into this like no other.

Step 1: Initial Analysis and Action Plan

Before we go into the field, we start with a reputation survey. We look at what customers say about you on platforms such as Google, Facebook, Tripadvisor and Trustpilot. We will then consult with you to determine which aspects of your service require extra attention. Depending on your needs, we will create a customized research plan.

Step 2: Visiting the Mystery Guest

Then it's time for action. Our experts, with their extensive retail experience, understand the importance of customer interaction. They can adapt to the situation: assertive if necessary, reserved if possible. Because we understand that a single experience does not tell the whole story. Multiple visits may therefore be necessary for a complete picture.

Step 3: Reporting and Evaluation

Once everything has been completed, we will provide you with a thorough report. Here you will not only find our findings, but also recommendations to improve your service. We conclude each project with a personal meeting to discuss the results.

So do you really want to get a grip on your customer interaction and know where the areas for improvement lie? Please contact us. We are happy to help you take the service within your company to a higher level.

Competitive Investigations

We offer the opportunity to closely monitor your competitors and keep you informed of their latest developments, such as product launches, company changes and other activities. Here's how we approach this step by step:

Step 1: Market Research and Analysis

First of all, we dive deep into what is going on in your market. We look at a wide range of factors, such as organizational structure, product range, suppliers, and so on. This will give you a clear picture of your position compared to the competition.

Step 2: Specific Competitor Analysis

Now we are taking a more targeted approach. We look at things such as websites, publications, employees and the reputation on social media of your competitors. For example, we can make SWOT analyzes based on their website. This gives you a complete picture of what they do, what they do well and where they go wrong. 

Step 3: Mystery Guest Research

In addition to research in open sources, we can examine your competitor's services through a Mystery Guest survey and even Mystery Guest purchases. For example, we find out where exactly their products come from.

Step 4: Strategic Insights

One of the biggest advantages of our approach is that we often discover information that is not yet widely known. This gives you the opportunity to tailor your strategy accordingly and thus have an advantage over your competitors.

Step 5: Discussion and Follow-Up Actions

Afterwards you will receive a detailed report from us with all our findings. We will take the time to discuss this with you personally, so that you know exactly what steps you can best take.

So, if you really want to understand your competition and gain an edge, contact us. We are happy to help you!